Talk Overview

This talk examines consumer recycling behavior and closed-loop supply chain management under Extended Producer Responsibility (EPR) regulations. It explores how economic incentives, recycling convenience, and behavioral factors such as pride and guilt influence consumers’ recycling decisions, and how firms can adapt their pricing, recycling incentives, and consumer engagement strategies as EPR requirements become increasingly stringent. Drawing on examples including smartphone and electric vehicle battery recycling, the talk highlights how firms and policymakers can combine economic and behavioral approaches to advance the circular economy.

Speaker Bio

Professor Chung-Li Tseng is Professor of Operations Management at the UNSW Business School and Executive Director of the UNOVA Knowledge Hub for Digital Transformation. His research focuses on operations management, energy, sustainability, infrastructure, and business analytics, with extensive experience in multidisciplinary research with industry partners.

Prior to joining UNSW, Professor Tseng held faculty positions at the University of Maryland and the University of Missouri-Rolla. He received his Ph.D. from the University of California, Berkeley. His research has been published in leading journals including Operations Research, Manufacturing & Service Operations Management, and Energy Economics. He currently serves as Editor-in-Chief of the ASCE Journal of Energy Engineering.